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KMID : 0926620150200010025
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Korean Journal of Hospital Management
2015 Volume.20 No. 1 p.25 ~ p.38
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A Study on Purchase Intention Considering Perceived Risks and Perceived Benefits
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Lee Ji-Eun
Zou Yu-Jie
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Abstract
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China has a growing number of medical tourists to visit South Korea every year, with economic growth, and thus Korea``s medical tourism is growing countries in the new growth engine industries and attracting attention. In this study, this time looking at the risks and benefits of medical tourism potential factors consumers feel the Chinese people for South Korea medical tourism, economic, based on existing research, functional, temporal, social, and psychological setting factors, risks and benefits conducted a study of the relationship between the purchase of your help. Risk factors identified through this study, we investigate expanding the overseas medical tourism market to visit Korea by managing the benefits and know the strategic implications that can achieve customer satisfaction by the service convenient for Chinese tourists.
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KEYWORD
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Perceived Risk, Perceived benefits, Medical tourism, Chinese tourist
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